Jules Schroeder: “I Find That Our Biggest Challenges Provide Our Greatest Sources Of Growth And Transformation”

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Jules Schroeder: “I Find That Our Biggest Challenges Provide Our Greatest Sources Of Growth And Transformation”

6 min read

Jules Schroeder is the founder of the Unconventional Life Podcast, ranked as the #1 podcast for entrepreneurs in 2017 by CIO. Jules profile successful millennial entrepreneurs, artists, creatives, and thought leaders who are redefining success on their own terms.  I took the time to chat with Jules about the inspiration for the project and some of the challenges that she has faced along her journey.


Q: What are some challenges you faced when developing your venture?     

I’ve been an entrepreneur for the last 9 years. I’ve had many high highs and low lows. Starting my first 6 figure company at 18 and first 7 figure company at 22, success came really natural. Then just before my 25th birthday I had a business partner embezzle a bunch of money and went into 200k worth of debt overnight. At the time I was running a publishing company, and working with us was 30k per client. Over the course of the next 8 months I got confronted with losing everything I thought was important to me – wealth I had accumulated, the business unraveling, ending the relationship with my boyfriend at the time, health problems, etc. At the end of it I was stripped to a really raw place and actually got to look at and ask myself who am I without all of these things. It was from that place that I first started being an entrepreneur on my own terms and getting connected to my own truth and deeper wisdom, ultimately finding alignment. As a result, in the business I currently have, Unconventional Life, I feel always guided and in flow with the opportunities that are coming in.

Q: Was there any point when you thought it was over? That you were going to fail? 

I’ve thought that many times throughout my entrepreneurial journey, and in a lot of ways if you’re not thinking that at any point you’re not playing full-out enough in my opinion. I find being an entrepreneur is incredibly stretching. You are constantly forced to confront your deepest shadows and limiting beliefs about who you are and what you are capable of. I think the difference in what makes me successful and others successful is having those beliefs and thoughts be there, acknowledging them, and still being in action anyways. I find that our biggest challenges, like the embezzlement, provide our greatest sources of growth and transformation, and only when you are willing to feel through all of it, does your life and business accelerate on the other side. I think failure is our greatest teacher.


Q: As an entrepreneur how important has flexibility been in developing your venture? 

I’m quite unconventional – I often don’t subscribe to the morning routine. I like having fluidity to do just about anything at any time. When I was younger I was running at 25 person company and had conference calls and meetings all the time and was a slave to my calendar. I sacrificed a lot of things that were fun in pursuit of building the company. I realize even though I could do those things they weren’t in my highest excitement. Now, I much prefer to have a smaller team and more freedom around my schedule. This allows me the ability to go off the grid in Panama for 10 days, like I did this past month, or to go skiing on a powder day when the forecast calls for it, like I did yesterday. I also find that when you are in alignment, the next direction or step to take reveals itself and by having flexibility you can calibrate and act quicker in response, which ultimately allows you to create more impact, income, and influence. Without having the flexibility, you can be so swarmed with and putting out fires that you might not even hear when it’s time to pivot or let go or make a new move. Space is vital to lasting success and happiness.


Q: What was was your spark, where did it come from?  

I’ve always been highly intuitive and internally driven. At a young age, my dad worked Wall Street in NYC and always found the holes in the systems. As a 16 year old it was incredibly frustrating to go to him with plans and think they were bullet proof and in minutes have him find all the holes and missed opportunities. I learned to think differently and instead of looking at the whole picture I just started seeing holes which ultimately has allowed me to thrive and excel as an entrepreneur. I see plugging the holes like a game, an experiment, something to play for, to be committed to and unattached to the outcome. In 2015, I had an NDE and from that place everything over the last 2 years has shifted. I have found I have been more connected to my intuition and my gifts at a higher level which has allowed me to remain in a constant state of flow, which allows things to happen effortlessly for me. I’m still working but now in a way where I can take one step forward and get 100 steps out of it. 

4. What are your non-work habits that help you with your work-life balance?

I move my body every day, whether that is crossfit, yoga, snowboarding, hiking, or something else. I find physical movement clears out mental cobwebs and chatter and naturally re-calibrates you. I also practice radical self care and make sure that I do something for an hour a day that completely honors me, whether that is reading, writing poetry or music, or playing with my tarot cards. I find through the self care it creates space for me to listen to myself, and by flexing the muscle to hear myself I am greater able to hear what my next steps are in my business and life. For example, several months ago I had a dream about Bali where I saw a vision to do a live event for 30+ entrepreneurs. By having such a clear listening of myself I didn’t dismiss that dream and decided to take action on it. In 7 weeks I sold out my first live event in Bali for 32 people with no experience. Now, my company Unconventional Life is hosting international business accelerators all over the world, and I was just ranked 1 of 27 female entrepreneurs changing the world in 2017 for the work that I’m doing through Unconventional Life. That wouldn’t have happened had I not been able to hear myself enough to follow the dream.

5. What is your best tip for entrepreneurs? 

If it’s not a hell yes, it’s a no. What I mean by this, is we make ourselves so busy and often say yes to things because we feel like we should or we have to. As a result, it clouds the ability to listen to yourself with too much input. I often find the experiences that are not truly a hell yes that you do tend to be ‘maybe’ experiences anyways. When you get in the practice of only acting on the hell yesses, you are acting in alignment every single time, which ultimately allows more opportunities that are totally in alignment to come to you naturally. Every time you say no, even if it is a 9/10, you make space for a bigger yes, and by being in that calibration, you are constantly in a state of flow. 

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