Elana Lyn Gross: “I Missed Having A Creative Outlet And Ownership Over A Project So I Started A Blog”

Find a story that connects with you

InTheirShoes is the recognized source for understanding how innovators, creators, and thought-leaders got to where they’re at in their careers.

Elana Lyn Gross: “I Missed Having A Creative Outlet And Ownership Over A Project So I Started A Blog”

2 min read

Photo Credit: Image via Alexis Damen

Elana Lyn Gross is a content strategist, journalist, and founder of Elana Lyn. Her writing has been published in Forbes, Fortune, TIME, Women’s Health, Business Insider, Fast Company, Mashable, Refinery 29, Brit + Co, The Huffington Post, and many others. I took the time to talk to Elana about her journey and how she established herself a thought-leader in the space.


Q: What are some challenges you faced when developing your venture?     

Someone once gave me the advice that you should create more than you consume—and I think that’s true. When you consume more than you create, you might be overly influenced by other people’s writing styles or businesses. Focus on creating your own voice and vision.

Q: Was there any point when you thought it was over? That you were going to fail? 

As a writer, you have to get used to rejection and become resilient. No matter how many clips you’ve gotten, there will still be times when a publication doesn’t take your pitch. I remind myself that some of the most famous authors—like JK Rowling—had to hear a lot of no’s before they got to a yes. As hard as it is, try not to take it too personally and keep going. 


Q: As an entrepreneur how important has flexibility been in developing your venture? 

My site used to be focused on fashion because that is what I saw on my favorite blogs. But then I pivoted and started writing content that felt more authentic to me, and I created my own niche on Elana Lyn and all of the publications I write for. I’ve seen a lot of people wait to start something because it wasn’t “perfect.” It’s never going to be perfect—so just get started and be willing to pivot along the way. Done is better than perfect. 


Q: What was was your spark, where did it come from?  

Honestly, I was a paralegal right after graduating college and I was bored. I missed having a creative outlet and ownership over a project so I started a blog. Now my inspiration comes from what my friends and I are talking about, what I am going through in my life, and whatever I want to research and learn about. 

4. What are your non-work habits that help you with your work-life balance?

Spending time with friends, going to networking and press events, seeing shows and going to museums, going to the gym regularly, and knowing when to take a break and have a movie night or read a book! I get some of my best ideas when I’m at the gym. In fact, I decided to start a blog when I was in spin class!

5. What is your best tip for entrepreneurs? 

Find your own voice and vision and go for it 110%. You’ll be more successful when you do what makes you happy and what’s authentic to you.

[afview limit=3 title=”Similar Stories:”]


For you:
Steve O’Dell: “The Biggest Challenge For Tenzo Was Getting High Quality Information”